1. Information We Collect
We collect information that enables us to process orders, provide support, improve our services, and communicate effectively with our customers. This includes: Personal and transactional information:- Name, email address, phone number
- Billing and shipping address
- Payment details (processed securely via third-party providers)
- Order history and customer service records
- Browsing activity on our website (e.g. pages viewed, products clicked, time on site)
- Items added to cart or abandoned
- IP address, device type, browser, location (where available)
- Engagement with emails, SMS, or ads
- Survey responses, product reviews, or feedback forms
- Newsletter sign-ups, back-in-stock alerts, or marketing opt-ins
2. How We Use Your Information
We use the information described above to:- Fulfill and manage orders
- Deliver transactional communications (order confirmation, shipping updates, etc.)
- Respond to customer support inquiries
- Maintain the functionality, security, and performance of our website
- Develop new products and improve existing ones
- Analyze behavioral and transactional patterns for internal analytics
- Serve personalized content, recommendations, and marketing communications
- Run targeted advertising campaigns on third-party platforms (see Section 4)
3. Data Sharing
We do not share personally identifiable information with unrelated third-party marketers. However, we may share behavioral, transactional, and device-level data with trusted service providers for specific business purposes, including:- Payment processing
- Order fulfillment
- Fraud detection
- Advertising and campaign optimization
- Customer support platforms
- Analytics tools
4. Interest-Based Advertising
We work with advertising platforms including Meta (Facebook/Instagram), Google, Microsoft, Twitter, TikTok, and others to deliver personalized ads based on your interaction with our website or communications. This may include:- Showing ads to previous site visitors
- Creating lookalike audiences based on behavioral or purchase data
- Excluding existing customers from acquisition campaigns
5. Email and SMS Communication
If you provide your email address or phone number, you may receive communications related to:- Order updates and support
- Product announcements and promotions
- Reorder suggestions, educational content, or new releases
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:- Maintain cart contents across sessions
- Analyze on-site behavior and identify technical issues
- Improve user experience and site performance
- Power features like cart abandonment reminders and product personalization
7. Data Retention
We retain customer data for as long as necessary to fulfill the purposes described in this policy, including:- Order history and support reference
- Legal and compliance requirements
- Product performance feedback
- Internal analytics, reporting, and advertising optimization
8. Account Management
Unsubscribe from Emails: You may opt out of marketing emails by clicking the unsubscribe link at the bottom of any message. Account Deletion: To request deletion of your customer account and associated data, contact [email protected]. Certain records may be retained as required by law or for fraud prevention.9. Data Security
We implement technical and procedural safeguards to protect your information from unauthorized access, misuse, or disclosure.- All transactions are encrypted using secure protocols
- Payment information is handled by PCI DSS–compliant third-party gateways
- We do not store full credit card numbers or CVVs on our servers