Effective Date: July 15, 2025 Last Updated: July 15, 2025 This Privacy Policy outlines how Nootropics Frontline (“we,” “our,” or “us”) collects, uses, retains, and protects your personal information when you interact with our website or services. By using our site, you agree to the practices described below.

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1. Information We Collect

We collect information that enables us to process orders, provide support, improve our services, and communicate effectively with our customers. This includes: Personal and transactional information:
  • Name, email address, phone number
  • Billing and shipping address
  • Payment details (processed securely via third-party providers)
  • Order history and customer service records
Behavioral and technical data:
  • Browsing activity on our website (e.g. pages viewed, products clicked, time on site)
  • Items added to cart or abandoned
  • IP address, device type, browser, location (where available)
  • Engagement with emails, SMS, or ads
Optional inputs:
  • Survey responses, product reviews, or feedback forms
  • Newsletter sign-ups, back-in-stock alerts, or marketing opt-ins
We do not collect sensitive personal information such as government ID numbers, biometric data, or medical history.

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2. How We Use Your Information

We use the information described above to:
  • Fulfill and manage orders
  • Deliver transactional communications (order confirmation, shipping updates, etc.)
  • Respond to customer support inquiries
  • Maintain the functionality, security, and performance of our website
  • Develop new products and improve existing ones
  • Analyze behavioral and transactional patterns for internal analytics
  • Serve personalized content, recommendations, and marketing communications
  • Run targeted advertising campaigns on third-party platforms (see Section 4)
We may also use aggregated, non-identifiable data to better understand customer behavior, measure performance, and guide business decisions.

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3. Data Sharing

We do not share personally identifiable information with unrelated third-party marketers. However, we may share behavioral, transactional, and device-level data with trusted service providers for specific business purposes, including:
  • Payment processing
  • Order fulfillment
  • Fraud detection
  • Advertising and campaign optimization
  • Customer support platforms
  • Analytics tools
These service providers are contractually bound to use your data solely for the services we request and not for their own purposes. We also reserve the right to disclose information when required by law, or in connection with the investigation of fraud, security issues, or violations of our Terms of Service.

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4. Interest-Based Advertising

We work with advertising platforms including Meta (Facebook/Instagram), Google, Microsoft, Twitter, TikTok, and others to deliver personalized ads based on your interaction with our website or communications. This may include:
  • Showing ads to previous site visitors
  • Creating lookalike audiences based on behavioral or purchase data
  • Excluding existing customers from acquisition campaigns
Data shared with these platforms may include hashed identifiers, anonymized behavior signals, and device/browser metadata. We use these tools to increase relevance and efficiency—not to resell or publicly expose individual information. You can manage your ad preferences directly within these platforms if you prefer to limit personalization.

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5. Email and SMS Communication

If you provide your email address or phone number, you may receive communications related to:
  • Order updates and support
  • Product announcements and promotions
  • Reorder suggestions, educational content, or new releases
You can unsubscribe from marketing emails at any time using the link provided in any email. SMS opt-outs can be completed by replying “STOP” to any message.

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6. Cookies and Tracking Technologies

We use cookies and similar technologies to:
  • Maintain cart contents across sessions
  • Analyze on-site behavior and identify technical issues
  • Improve user experience and site performance
  • Power features like cart abandonment reminders and product personalization
You can disable cookies in your browser settings, though this may impact site functionality.

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7. Data Retention

We retain customer data for as long as necessary to fulfill the purposes described in this policy, including:
  • Order history and support reference
  • Legal and compliance requirements
  • Product performance feedback
  • Internal analytics, reporting, and advertising optimization
We do not automatically purge customer data unless requested by the user or required by law.

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8. Account Management

Unsubscribe from Emails: You may opt out of marketing emails by clicking the unsubscribe link at the bottom of any message. Account Deletion: To request deletion of your customer account and associated data, contact [email protected]. Certain records may be retained as required by law or for fraud prevention.

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9. Data Security

We implement technical and procedural safeguards to protect your information from unauthorized access, misuse, or disclosure.
  • All transactions are encrypted using secure protocols
  • Payment information is handled by PCI DSS–compliant third-party gateways
  • We do not store full credit card numbers or CVVs on our servers
While no system is immune to intrusion, we continuously monitor our infrastructure and conduct audits to uphold data integrity.

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10. International Users

Our infrastructure is based in the United States. By using our website from outside the U.S., you consent to the transfer and processing of your data in jurisdictions that may have different data protection laws.

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11. Changes to This Policy

This Privacy Policy may be updated to reflect changes in law, technology, or our practices. Any changes will be posted on this page with the “Last Updated” date. Continued use of our site after an update constitutes acceptance of the revised policy.

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12. Contact

For questions, concerns, or requests related to this Privacy Policy, please contact us via [email protected].